Responsible Marketing Practices

At NymCard, we're committed to empowering our clients to market their financial products and services responsibly. As a licensed payment services provider, we hold ourselves and our clients to the highest standards when it comes to consumer protection.

That's why we've developed a comprehensive set of marketing guidelines that all NymCard clients must follow. These guidelines ensure that your promotional activities treat customers fairly and provide them with clear, transparent information.

Key Principles of Responsible Marketing

  • Accuracy and Transparency: All marketing materials must be accurate, honest, and understandable. You cannot make any misleading claims or conceal important information.
  • Customer-Centricity: Your marketing efforts should focus on the best interests of your customers, not just your own business goals. Assess their needs and capabilities honestly.
  • Regulatory Compliance: Ensure your marketing adheres to all relevant regulations in the markets you operate in. This includes prominent disclosure of your licensing details.
  • Responsible Advertising: Apply these principles across all customer touchpoints, including your website, social media, emails, and any physical marketing collateral.

Guidelines for Promotions and Offers
If you're running any special promotions, discounts, or offers, make sure to clearly communicate the key details:

  • Eligibility criteria and any restrictions
  • Start and end dates (if applicable)
  • The nature and number of any prizes or gifts
  • Ease of access to full terms and conditions

Providing Clear, Accessible Information
Prioritize transparency in all your customer-facing materials. This includes:

  • Providing materials in the local language(s) - at minimum Arabic and English
  • Using plain language that's easy to understand
  • Highlighting key facts and risks in a prominent way
  • Ensuring all text is legible and readable

Maintaining Responsible Market Conduct
Beyond your marketing, your overall sales, pricing, and customer engagement practices must also align with fair treatment principles:

  • Avoid any high-pressure tactics or deceptive practices
  • Do not misrepresent product features, costs, or available incentives
  • Make it easy for customers to access full product details and understand their rights

Partnering for Compliance
NymCard's compliance team actively monitors our clients' marketing activities to ensure they meet our standards. We're here to provide guidance, review materials, and conduct audits as needed.

Upholding responsible marketing practices is a shared commitment. By working together, we can build trust, empower customers, and drive sustainable growth in the region.